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What We Do

WE HELP BRANDS DESIGN DELIGHTFUL CX

How it Works

Why Simplify?

Effort is the most accurate predictor of customer loyalty

More accurate than customer satisfaction (CSAT)

High effort service interactions lead to disloyalty

Customers with high effort service interactions are more disloyal

Low-effort interactions result in fewer disloyal customers

Customers with low-effort interactions are likely to be disloyal