What We Do
WE HELP BRANDS DESIGN DELIGHTFUL CX
How it Works




Why Simplify?
Effort is the most accurate predictor of customer loyalty

More accurate than customer satisfaction (CSAT)
High effort service interactions lead to disloyalty

Customers with high effort service interactions are more disloyal
Low-effort interactions result in fewer disloyal customers

Customers with low-effort interactions are likely to be disloyal