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What We Do

WE HELP BRANDS DESIGN DELIGHTFUL CX

To design delightful customer experiences, brands first need to accurately understand the experience they currently offer. We help brands get a comprehensive, outside-in view of their customers’ experience at each touch-point along the journey. Insights from Simplify’s listening & mapping solutions help brands identify the key moments of truth and turn them into ‘wow’ moments for their customers.

How it Works

As customers interact with the brand, they are gently nudged to share any out of the ordinary experiences at specific touch-points along the journey.

Speedrate™ lets customers share experiences at any touch-point by selecting words or uploading a photo/ video. It even lets them suggest ideas to improve CX.

MapCX™ collates all the feedback to create a comprehensive, outside-in view of the customer’s end-to-end journey and generate actionable insights.

Customers earn reward points every time they share an experience. They can donate the reward points to a charity of their choice, thus helping a cause.

Why Simplify?

BECAUSE DELIVERING EFFORTLESS CUSTOMER EXPERIENCES MAKE BUSINESS SENSE

Effort is the most accurate predictor of customer loyalty

More accurate than customer satisfaction (CSAT)

High effort service interactions lead to disloyalty

Customers with high effort service interactions are more disloyal

Low-effort interactions result in fewer disloyal customers

Customers with low-effort interactions are likely to be disloyal