Customer Journey Map Archives

Simplify Listening & Mapping

Do customer journey mapping activities really have to be carried our separately from customer listening (VoC)?

Customers go through a journey as they interact with various touch-points. Experience Trails mimic these journeys.

By Manoj Sinha| 2018-07-30T01:23:19+00:00 December 16th, 2017|Customer Experience, Customer Feedback, Customer Journey Map|

Brands are using intelligent assistants and machine learning to offer differentiated experiences & gain competitive advantage.

By Manoj Sinha| 2018-07-29T23:33:09+00:00 September 19th, 2017|Customer Experience, Customer Journey Map, CX data|

By correctly identifying the life-cycle stages & touch-points, brands can offer meaningful personalized experiences.

By Manoj Sinha| 2018-07-30T02:24:19+00:00 August 21st, 2017|Customer Experience, Customer Journey Map, CX data|

There is no substitute to getting the customer's (outside-in) view on the CX at each touch-point along their journey.

By Manoj Sinha| 2018-07-30T02:23:50+00:00 August 6th, 2017|Customer Experience, Customer Journey Map, outside-in|