Simplify Listening & Mapping
Do customer journey mapping activities really have to be carried our separately from customer listening (VoC)?
Do customer journey mapping activities really have to be carried our separately from customer listening (VoC)?
Customers go through a journey as they interact with various touch-points. Experience Trails mimic these journeys.
Brands are using intelligent assistants and machine learning to offer differentiated experiences & gain competitive advantage.
By correctly identifying the life-cycle stages & touch-points, brands can offer meaningful personalized experiences.
There is no substitute to getting the customer's (outside-in) view on the CX at each touch-point along their journey.