Businesses are getting better at collecting (customer) data but struggle to share it across departmental silos.
Do customer journey mapping activities really have to be carried our separately from customer listening (VoC)?
Quantifying the return on investment for CX improvement projects is difficult but not impossible.
Personalized experiences have become the norm. Now your customers expect you to deliver contextualized experiences.
Are some of your loyal customers actually trapped? If so, they could be skewing your CX and financial metrics.