Customer Feedback Archives

Democratizing Customer Data

Businesses are getting better at collecting (customer) data but struggle to share it across departmental silos.

By Manoj Sinha| 2018-10-04T13:45:19+00:00 September 29th, 2018|Customer Experience, Customer Feedback, CX data, Design|

Do customer journey mapping activities really have to be carried our separately from customer listening (VoC)?

Are some of your loyal customers actually trapped? If so, they could be skewing your CX and financial metrics.

By Manoj Sinha| 2018-08-05T23:44:09+00:00 April 29th, 2018|Customer Experience, Customer Feedback, CX data|

A Net Promoter Score (NPS) based listening system can be very ineffective when deployed incorrectly.

By Manoj Sinha| 2018-07-30T01:20:39+00:00 January 16th, 2018|Customer Experience, Customer Feedback, CX data|

Customers go through a journey as they interact with various touch-points. Experience Trails mimic these journeys.

By Manoj Sinha| 2018-07-30T01:23:19+00:00 December 16th, 2017|Customer Experience, Customer Feedback, Customer Journey Map|