CX transformation efforts start with getting an accurate understanding of the customers’ experience. Speedrate helps in capturing the customers perspective of their interaction with the brand across touch-points. MapCX collates all the customer feedback from Speedrate to generate the Customer Journey Map.

The maps generated by MapCX can be easily distributed across the organization. This helps the team understand experiences from the customers perspective. It helps them get a deeper understanding of the customer’s emotions and identify their pain points. A common understanding of the CX helps to on-board and align the team for CX transformation initiatives. This fosters a strong customer-focused culture within the organization.

MapCX helps brands zero-in on the CX issues and make insights-driven decisions to resolve them. With insights from MapCX, brands can define their business objectives, prioritize & fund mission critical activities, and make customer experience a lasting competitive advantage.